Real estate brokerages AI recommends in Spokane, WA
When buyers and sellers ask ChatGPT, Gemini and Grok for a real estate agent in Spokane, WA, the engines name individual agents, and every one of those agents works somewhere. Of the 39 agents the engines have named in Spokane, WA, 27 have a brokerage on record: 4 work for Coldwell Banker, 3 for John L. Scott and 3 for Keller Williams. This page rolls the AI Citation Index up to core brokerage brands, so offices, teams and franchise affiliates count toward their parent, and ranks 17 brokerages by named agents, then by the responses that named them. It measures presence in AI recommendations, not sales volume, headcount or quality, and payment plays no part.
| Rank | Brokerage | Agents named | Share | Responses | Engines |
|---|---|---|---|---|---|
| 1 | Coldwell Banker national | 4 | 10% | 8 | Gemini Grok |
| 2 | John L. Scott national | 3 | 8% | 11 | Gemini Grok |
| 3 | Keller Williams national | 3 | 8% | 11 | Gemini Grok |
| 4 | Windermere national | 3 | 8% | 8 | Gemini Grok |
| 5 | Real Broker national | 2 | 5% | 7 | ChatGPT Gemini Grok |
| 6 | Avenue Stone Real Estate independent | 1 | 3% | 5 | ChatGPT Gemini Grok |
| 7 | Farr Group NW independent | 1 | 3% | 4 | ChatGPT Gemini Grok |
| 8 | Solid Ground Real Estate independent | 1 | 3% | 4 | Grok |
| 9 | Synergy Properties independent | 1 | 3% | 4 | Gemini |
| 10 | Realty ONE Group national | 1 | 3% | 3 | ChatGPT Gemini |
| 11 | The Collection independent | 1 | 3% | 3 | Gemini Grok |
| 12 | Haven Real Estate Group independent | 1 | 3% | 3 | Gemini |
| 13 | Navigator Northwest Real Estate independent | 1 | 3% | 3 | ChatGPT |
| 14 | RH Cooke independent | 1 | 3% | 3 | Gemini |
| 15 | Legacy Group independent | 1 | 3% | 2 | Gemini Grok |
| 16 | 5Star independent | 1 | 3% | 2 | Gemini |
| 17 | Redfin national | 1 | 3% | 2 | Grok |
How this ranking is built
GeoGenius asks ChatGPT, Claude, Gemini and Grok the questions a buyer or seller would ask about Spokane, WA and records every agent each engine names. Each named agent's brokerage, as the engines state it, is resolved to its core brand — Keller Williams Realty Bellevue and KW Eastside both count as Keller Williams — and the brands are ranked by named agents, then distinct responses, then distinct engines. Agents without a brokerage on record (12 in Spokane, WA) are counted in the total but belong to no row. The method mirrors our published 36-market study at https://geogenius.ai/ai-report.
Frequently asked questions
- How is this ranking ordered?
- By named agents: the number of agents at each brokerage that ChatGPT, Claude, Gemini or Grok named in at least two responses, or by two different engines, for Spokane, WA. Ties break on distinct responses, then distinct engines. Payment and advertising play no part.
- Why is Keller Williams one row when there are many offices?
- Brokerages are rolled up to their core brand. Offices, teams and franchise affiliates (Keller Williams Realty Bellevue, KW Eastside, a team at Keller Williams SouthPark) all count toward Keller Williams, because that is the brand buyers, sellers and the engines recognise. Independent brokerages rank under their own name.
- Does this measure sales volume or brokerage size?
- No. It measures how many of a brokerage's agents the AI engines actually name when asked for an agent. A large brokerage with few AI-named agents ranks below a small one whose agents the engines recommend.
- How does my brokerage move up?
- More of your agents need to clear the bar — named in two responses, or by two engines. GeoGenius runs roster programs for brokerages that want that done systematically; see https://geogenius.ai/for-brokerages.