When someone asks ChatGPT, Grok, or Google AI for an agent, the answer is assembled from signals you control. These guides cover each one — what it is, why engines read it, and exactly how to build it.
The external profiles AI engines read about you. Claim them, complete them, keep them consistent.
The single most-cited domain in our 36-market study was google.com. Your Business Profile is the record behind those citations.
Read guide →Location dataA free, structured listing in a places database that many apps and services license. Fifteen minutes of work, one more consistent record about you.
Read guide →Reviews & trustZillow, Yelp, and realtor.com all ranked among the most-cited domains in our study. Collect reviews the legitimate way, then aggregate them into one machine-readable record.
Read guide →How to use knowledge pins, transaction history, and testimonials — and what we build from them.
Engines cite agent homepages because that's usually all there is — neighborhood-level pages earned 0.1% of agent-site citations in our study. Pins fix that.
Read guide →Track recordClaims are cheap; closed sales are evidence. Upload your transactions once and they become structured data, sold pages, and 10 points of your score.
Read guide →Your pagesPins, transactions, and testimonials go in; crawlable, structured, machine-readable pages come out. What we build from your data, and why it works.
Read guide →Once your signals are in place, publish content engines can cite.
Run a free AI visibility check before you spend an afternoon on any of this. Drop in your website and we score the 11 signals AI engines read about you — so you fix the ones that actually need work.
Check my AI visibility →A quick note on cookies
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