Brokerage Rankings: real estate brokerages AI recommends in Columbia, SC
When buyers and sellers ask ChatGPT, Claude, Gemini and Grok for a real estate agent in Columbia, SC, the engines name individual agents, and every one of those agents works somewhere. Of the 31 agents the engines have named in Columbia, SC, 27 have a brokerage on record: 8 work for Keller Williams, 4 for Coldwell Banker and 4 for Redfin. This page rolls the AI Citation Index up to core brokerage brands, so offices, teams and franchise affiliates count toward their parent, and ranks 14 brokerages by named agents, then by the responses that named them. It measures presence in AI recommendations, not sales volume, headcount or quality, and payment plays no part.
| Rank | Brokerage | Agents named | Share | Responses | Engines |
|---|---|---|---|---|---|
| 1 | Keller Williams national | 8 | 26% | 46 | ChatGPT Claude Gemini Grok |
| 2 | Coldwell Banker national | 4 | 13% | 13 | ChatGPT Claude Gemini Grok |
| 3 | Redfin national | 4 | 13% | 10 | Claude Gemini |
| 4 | Century 21 national | 1 | 3% | 7 | Gemini Grok |
| 5 | Home Advantage Realty independent | 1 | 3% | 7 | Claude Grok |
| 6 | Olivia Cooley Real Estate independent | 1 | 3% | 6 | Gemini Grok |
| 7 | eXp Realty national | 1 | 3% | 5 | Claude Gemini Grok |
| 8 | ChuckTown Homes independent | 1 | 3% | 5 | Gemini |
| 9 | Better Homes and Gardens Real Estate national | 1 | 3% | 4 | ChatGPT Claude Gemini |
| 10 | Midlands Real Estate Team independent | 1 | 3% | 3 | Claude |
| 11 | Wolfe & Taylor independent | 1 | 3% | 3 | Gemini |
| 12 | Lucas Group SC independent | 1 | 3% | 2 | ChatGPT Claude |
| 13 | RE/MAX national | 1 | 3% | 2 | ChatGPT Claude |
| 14 | The Moore Company independent | 1 | 3% | 2 | ChatGPT Claude |
How this ranking is built
In Columbia, SC, 31 AI-named agents work at 14 brokerages; 27 carry a brokerage on record and 4 do not. Keller Williams leads with 8 named agents (26% of the metro), ahead of Coldwell Banker (4) and Redfin (4). The agents were named by ChatGPT, Claude, Gemini and Grok across 115 distinct responses, most recently in Sep 2026. The engines were last probed on Sep 14, 2026. Offices, teams and franchise affiliates count toward their core brand. How the Brokerage Rankings are built.
Frequently asked questions
- Which brokerage has the most AI-named agents in Columbia, SC?
- Keller Williams, with 8 of the 31 named agents (26%); then Coldwell Banker (4) and Redfin (4).
- How many brokerages in Columbia, SC have AI-named agents?
- 14. 3 of the 14 listed here have three or more named agents, which is the bar for a brokerage's own page in this metro.
- How many of Columbia, SC's AI-named agents have no brokerage on record?
- 4 of 31 (13%). They count in the metro total but belong to no row until a brokerage is recorded for them.
- How is this ranking ordered?
- By named agents, then distinct responses, then distinct engines; offices and teams roll up to their core brand and payment plays no part. The full method is at https://geogenius.ai/about#brokerage-rankings.
- How does my brokerage move up?
- More of your agents need to clear the bar — named in two responses, or by two engines. GeoGenius runs roster programs for brokerages that want that done systematically; see https://geogenius.ai/for-brokerages.