Brokerage Rankings: real estate brokerages AI recommends in Madison, WI
When buyers and sellers ask ChatGPT, Claude, Gemini and Grok for a real estate agent in Madison, WI, the engines name individual agents, and every one of those agents works somewhere. Of the 21 agents the engines have named in Madison, WI, 19 have a brokerage on record: 3 work for Real Broker, 2 for Lauer Realty Group and 2 for Sprinkman Real Estate. This page rolls the AI Citation Index up to core brokerage brands, so offices, teams and franchise affiliates count toward their parent, and ranks 14 brokerages by named agents, then by the responses that named them. It measures presence in AI recommendations, not sales volume, headcount or quality, and payment plays no part.
| Rank | Brokerage | Agents named | Share | Responses | Engines |
|---|---|---|---|---|---|
| 1 | Real Broker national | 3 | 14% | 9 | Claude Gemini Grok |
| 2 | Lauer Realty Group independent | 2 | 10% | 11 | Claude Gemini Grok |
| 3 | Sprinkman Real Estate independent | 2 | 10% | 10 | Claude Gemini Grok |
| 4 | Redfin national | 2 | 10% | 6 | Claude Gemini |
| 5 | Matt Winzenried Real Estate Team independent | 1 | 5% | 12 | Claude Gemini Grok |
| 6 | Jo Ferraro Real Estate Team independent | 1 | 5% | 11 | Claude Gemini Grok |
| 7 | HomeTeam4u Stark Company Realtors independent | 1 | 5% | 9 | Gemini Grok |
| 8 | Aaron Weber Group independent | 1 | 5% | 8 | ChatGPT Gemini Grok |
| 9 | Real independent | 1 | 5% | 6 | Claude Gemini Grok |
| 10 | eXp Realty national | 1 | 5% | 4 | Claude Gemini |
| 11 | First Weber Realtors independent | 1 | 5% | 4 | Claude |
| 12 | RE/MAX national | 1 | 5% | 4 | Gemini |
| 13 | Cheng Real Estate Group independent | 1 | 5% | 3 | Claude Grok |
| 14 | Berkshire Hathaway HomeServices national | 1 | 5% | 3 | Claude |
How this ranking is built
In Madison, WI, 21 AI-named agents work at 14 brokerages; 19 carry a brokerage on record and 2 do not. Real Broker leads with 3 named agents (14% of the metro), ahead of Lauer Realty Group (2) and Sprinkman Real Estate (2). The agents were named by ChatGPT, Claude, Gemini and Grok across 100 distinct responses, most recently in Sep 2026. The engines were last probed on Sep 14, 2026. Offices, teams and franchise affiliates count toward their core brand. How the Brokerage Rankings are built.
Frequently asked questions
- Which brokerage has the most AI-named agents in Madison, WI?
- Real Broker, with 3 of the 21 named agents (14%); then Lauer Realty Group (2) and Sprinkman Real Estate (2).
- How many brokerages in Madison, WI have AI-named agents?
- 14. 1 of the 14 listed here has three or more named agents, which is the bar for a brokerage's own page in this metro.
- How many of Madison, WI's AI-named agents have no brokerage on record?
- 2 of 21 (10%). They count in the metro total but belong to no row until a brokerage is recorded for them.
- How is this ranking ordered?
- By named agents, then distinct responses, then distinct engines; offices and teams roll up to their core brand and payment plays no part. The full method is at https://geogenius.ai/about#brokerage-rankings.
- How does my brokerage move up?
- More of your agents need to clear the bar — named in two responses, or by two engines. GeoGenius runs roster programs for brokerages that want that done systematically; see https://geogenius.ai/for-brokerages.