Brokerage Rankings: real estate brokerages AI recommends in Wisconsin
In Wisconsin, the GeoGenius Brokerage Rankings cover 2 metros (Milwaukee, WI and Madison, WI) where ChatGPT, Claude, Gemini and Grok have named 64 real estate agents. Grouped by the core brokerage brand those agents work for, Coldwell Banker has the most named agents in the state (6 across 1 metro), followed by RE/MAX (5) and Redfin (4). Offices, teams and franchise affiliates count toward their parent brand; the ranking measures presence in AI recommendations, not sales volume or headcount, and payment plays no part. Each metro below ranks every brokerage the engines named there.
Brokerages with the most AI-named agents in Wisconsin
| Rank | Brokerage | Agents named | Metros | Leads in | Responses | Engines |
|---|---|---|---|---|---|---|
| 1 | Coldwell Banker national | 6 | 1 | 1 | 22 | ChatGPT Claude Gemini Grok |
| 2 | RE/MAX national | 5 | 2 | 0 | 19 | ChatGPT Gemini Grok |
| 3 | Redfin national | 4 | 2 | 0 | 16 | ChatGPT Claude Gemini |
| 4 | Shorewest Realtors independent | 4 | 1 | 0 | 10 | Claude Gemini Grok |
| 5 | Sotheby's International Realty national | 3 | 1 | 0 | 13 | ChatGPT Claude Gemini Grok |
| 6 | Keller Williams national | 3 | 1 | 0 | 11 | ChatGPT Claude Gemini |
| 7 | Real Broker national | 3 | 1 | 1 | 9 | Claude Gemini Grok |
| 8 | Realty Executives Integrity independent | 3 | 1 | 0 | 8 | ChatGPT Gemini Grok |
| 9 | Lauer Realty Group independent | 2 | 1 | 0 | 11 | Claude Gemini Grok |
| 10 | eXp Realty national | 2 | 2 | 0 | 10 | ChatGPT Claude Gemini |
| 11 | Sprinkman Real Estate independent | 2 | 1 | 0 | 10 | Claude Gemini Grok |
| 12 | Compass national | 2 | 1 | 0 | 9 | Claude Gemini Grok |
| 13 | Berkshire Hathaway HomeServices national | 2 | 2 | 0 | 6 | Claude Grok |
| 14 | Matt Winzenried Real Estate Team independent | 1 | 1 | 0 | 12 | Claude Gemini Grok |
| 15 | Jo Ferraro Real Estate Team independent | 1 | 1 | 0 | 11 | Claude Gemini Grok |
| 16 | HomeTeam4u Stark Company Realtors independent | 1 | 1 | 0 | 9 | Gemini Grok |
| 17 | Aaron Weber Group independent | 1 | 1 | 0 | 8 | ChatGPT Gemini Grok |
| 18 | Riverwest Realty Milwaukee independent | 1 | 1 | 0 | 8 | Gemini Grok |
| 19 | Real independent | 1 | 1 | 0 | 6 | Claude Gemini Grok |
| 20 | Powers Realty Group independent | 1 | 1 | 0 | 4 | ChatGPT Claude Gemini Grok |
| 21 | First Weber Realtors independent | 1 | 1 | 0 | 4 | Claude |
| 22 | Luxe Haven Real Estate Group independent | 1 | 1 | 0 | 3 | ChatGPT Claude Gemini |
| 23 | Cheng Real Estate Group independent | 1 | 1 | 0 | 3 | Claude Grok |
| 24 | Homestead Realty independent | 1 | 1 | 0 | 3 | ChatGPT Gemini |
| 25 | Milwaukee Investing Expert independent | 1 | 1 | 0 | 3 | ChatGPT Gemini |
3 more brokerages with fewer named agents.
Ranked metros in Wisconsin
- Milwaukee, WI — 18 brokerages · 43 named agents · most: Coldwell Banker (6)
- Madison, WI — 14 brokerages · 21 named agents · most: Real Broker (3)
How this ranking is built
GeoGenius asks ChatGPT, Claude, Gemini and Grok the questions a buyer or seller would ask about each metro and records every agent each engine names. Each named agent's brokerage is resolved to its core brand and the brands are ranked by named agents, then distinct responses, then distinct engines. The method mirrors our published 36-market study at https://geogenius.ai/ai-report.