Brokerage Rankings: real estate brokerages AI recommends in New Jersey
In New Jersey, the GeoGenius Brokerage Rankings cover 2 metros (Livingston, NJ and Morristown, NJ) where ChatGPT, Claude, Gemini and Grok have named 87 real estate agents. Grouped by the core brokerage brand those agents work for, Keller Williams has the most named agents in the state (22 across 2 metros), followed by Coldwell Banker (13) and Compass (10). Offices, teams and franchise affiliates count toward their parent brand; the ranking measures presence in AI recommendations, not sales volume or headcount, and payment plays no part. Each metro below ranks every brokerage the engines named there.
Brokerages with the most AI-named agents in New Jersey
| Rank | Brokerage | Agents named | Metros | Leads in | Responses | Engines |
|---|---|---|---|---|---|---|
| 1 | Keller Williams national | 22 | 2 | 1 | 184 | ChatGPT Claude Gemini Grok |
| 2 | Coldwell Banker national | 13 | 2 | 1 | 173 | ChatGPT Claude Gemini Grok |
| 3 | Compass national | 10 | 2 | 0 | 81 | ChatGPT Claude Gemini Grok |
| 4 | Weichert national | 4 | 2 | 0 | 26 | ChatGPT Claude Gemini Grok |
| 5 | RE/MAX national | 4 | 2 | 0 | 16 | Claude Gemini Grok |
| 6 | Howard Hanna national | 3 | 1 | 0 | 21 | ChatGPT Claude Gemini Grok |
| 7 | Sotheby's International Realty national | 3 | 2 | 0 | 20 | ChatGPT Claude Gemini Grok |
| 8 | Elite Realtors of New Jersey independent | 2 | 1 | 0 | 32 | Gemini Grok |
| 9 | Berkshire Hathaway HomeServices national | 2 | 1 | 0 | 14 | ChatGPT Claude Gemini Grok |
| 10 | Century 21 national | 2 | 1 | 0 | 9 | Claude Gemini |
| 11 | Christie's International Real Estate national | 2 | 1 | 0 | 4 | Claude Gemini |
| 12 | SR Real Estate Group independent | 2 | 1 | 0 | 4 | Claude Gemini |
| 13 | Countryside Homes NJ independent | 2 | 1 | 0 | 4 | Gemini |
| 14 | The Saritte Harel Team independent | 1 | 1 | 0 | 8 | Gemini Grok |
| 15 | Greenspan Realty independent | 1 | 1 | 0 | 7 | Gemini |
| 16 | The Cuccinello Group independent | 1 | 1 | 0 | 7 | Gemini |
| 17 | The Dougherty Group independent | 1 | 1 | 0 | 5 | ChatGPT Gemini Grok |
| 18 | eXp Realty national | 1 | 1 | 0 | 2 | Gemini |
Ranked metros in New Jersey
- Livingston, NJ — 15 brokerages · 60 named agents · most: Coldwell Banker (12)
- Morristown, NJ — 9 brokerages · 27 named agents · most: Keller Williams (10)
How this ranking is built
GeoGenius asks ChatGPT, Claude, Gemini and Grok the questions a buyer or seller would ask about each metro and records every agent each engine names. Each named agent's brokerage is resolved to its core brand and the brands are ranked by named agents, then distinct responses, then distinct engines. The method mirrors our published 36-market study at https://geogenius.ai/ai-report.