Brokerage Rankings: real estate brokerages AI recommends in New Mexico
In New Mexico, the GeoGenius Brokerage Rankings cover 2 metros (Santa Fe, NM and Albuquerque, NM) where ChatGPT, Claude, Gemini and Grok have named 88 real estate agents. Grouped by the core brokerage brand those agents work for, Keller Williams has the most named agents in the state (21 across 2 metros), followed by Sotheby's International Realty (19) and Coldwell Banker (3). Offices, teams and franchise affiliates count toward their parent brand; the ranking measures presence in AI recommendations, not sales volume or headcount, and payment plays no part. Each metro below ranks every brokerage the engines named there.
Brokerages with the most AI-named agents in New Mexico
| Rank | Brokerage | Agents named | Metros | Leads in | Responses | Engines |
|---|---|---|---|---|---|---|
| 1 | Keller Williams national | 21 | 2 | 1 | 88 | ChatGPT Claude Gemini Grok |
| 2 | Sotheby's International Realty national | 19 | 1 | 1 | 130 | ChatGPT Claude Gemini Grok |
| 3 | Coldwell Banker national | 3 | 2 | 0 | 16 | ChatGPT Claude Gemini Grok |
| 4 | Barker Realty independent | 3 | 1 | 0 | 7 | Gemini |
| 5 | Real Broker national | 2 | 1 | 0 | 15 | ChatGPT Claude Gemini Grok |
| 6 | OSO Elite Realty independent | 2 | 1 | 0 | 4 | ChatGPT Gemini |
| 7 | Bunny Terry Real Estate independent | 1 | 1 | 0 | 19 | ChatGPT Claude Gemini Grok |
| 8 | Medina Real Estate independent | 1 | 1 | 0 | 8 | ChatGPT Gemini Grok |
| 9 | Logic Real Estate independent | 1 | 1 | 0 | 8 | Gemini |
| 10 | Corcoran national | 1 | 1 | 0 | 7 | ChatGPT Gemini Grok |
| 11 | Val Brier Group independent | 1 | 1 | 0 | 7 | ChatGPT Gemini Grok |
| 12 | 360 Ventures Real Estate independent | 1 | 1 | 0 | 5 | Claude Grok |
| 13 | RE/MAX national | 1 | 1 | 0 | 5 | Gemini Grok |
| 14 | The Lovely Home Company independent | 1 | 1 | 0 | 5 | Claude Grok |
| 15 | Santa Fe Properties independent | 1 | 1 | 0 | 4 | Claude Gemini |
| 16 | The Maez Group independent | 1 | 1 | 0 | 4 | Gemini Grok |
| 17 | Vertical Real Estate independent | 1 | 1 | 0 | 4 | Gemini Grok |
| 18 | Kenny Crowley Real Estate independent | 1 | 1 | 0 | 3 | ChatGPT Gemini |
| 19 | NRB Group independent | 1 | 1 | 0 | 3 | ChatGPT Gemini |
| 20 | Santa Fe Realty Unlimited independent | 1 | 1 | 0 | 3 | ChatGPT Grok |
| 21 | Talia Freedman independent | 1 | 1 | 0 | 3 | Claude Gemini |
| 22 | The New Mexico Home Group independent | 1 | 1 | 0 | 3 | ChatGPT Gemini |
| 23 | Bell Tower Santa Fe Real Estate independent | 1 | 1 | 0 | 3 | Claude |
| 24 | Platinum Properties & Investments independent | 1 | 1 | 0 | 3 | Gemini |
| 25 | Santa Fe Agency, The independent | 1 | 1 | 0 | 3 | Gemini |
3 more brokerages with fewer named agents.
Ranked metros in New Mexico
- Santa Fe, NM — 15 brokerages · 45 named agents · most: Sotheby's International Realty (19)
- Albuquerque, NM — 15 brokerages · 43 named agents · most: Keller Williams (12)
How this ranking is built
GeoGenius asks ChatGPT, Claude, Gemini and Grok the questions a buyer or seller would ask about each metro and records every agent each engine names. Each named agent's brokerage is resolved to its core brand and the brands are ranked by named agents, then distinct responses, then distinct engines. The method mirrors our published 36-market study at https://geogenius.ai/ai-report.