Brokerage Rankings: real estate brokerages AI recommends in Salt Lake City, UT
When buyers and sellers ask ChatGPT, Claude, Gemini and Grok for a real estate agent in Salt Lake City, UT, the engines name individual agents, and every one of those agents works somewhere. Of the 19 agents the engines have named in Salt Lake City, UT, 17 have a brokerage on record: 3 work for Keller Williams, 2 for Windermere and 2 for Century 21. This page rolls the AI Citation Index up to core brokerage brands, so offices, teams and franchise affiliates count toward their parent, and ranks 12 brokerages by named agents, then by the responses that named them. It measures presence in AI recommendations, not sales volume, headcount or quality, and payment plays no part.
| Rank | Brokerage | Agents named | Share | Responses | Engines |
|---|---|---|---|---|---|
| 1 | Keller Williams national | 3 | 16% | 13 | ChatGPT Claude Gemini Grok |
| 2 | Windermere national | 2 | 11% | 20 | Claude Gemini Grok |
| 3 | Century 21 national | 2 | 11% | 8 | Claude Gemini Grok |
| 4 | Redfin national | 2 | 11% | 4 | ChatGPT Claude |
| 5 | Utah Real Estate PC independent | 1 | 5% | 18 | ChatGPT Claude Gemini Grok |
| 6 | Sotheby's International Realty national | 1 | 5% | 11 | ChatGPT Gemini Grok |
| 7 | Market Source Real Estate independent | 1 | 5% | 8 | Claude Gemini |
| 8 | Real Estate Essentials independent | 1 | 5% | 6 | Claude Gemini |
| 9 | High Road Properties independent | 1 | 5% | 5 | Gemini Grok |
| 10 | Real Broker national | 1 | 5% | 3 | Claude Gemini Grok |
| 11 | Summit Realty independent | 1 | 5% | 3 | Grok |
| 12 | RE/MAX national | 1 | 5% | 2 | Gemini Grok |
How this ranking is built
In Salt Lake City, UT, 19 AI-named agents work at 12 brokerages; 17 carry a brokerage on record and 2 do not. Keller Williams leads with 3 named agents (16% of the metro), ahead of Windermere (2) and Century 21 (2). The agents were named by ChatGPT, Claude, Gemini and Grok across 101 distinct responses, most recently in Sep 2026. The engines were last probed on Sep 9, 2026. Offices, teams and franchise affiliates count toward their core brand. How the Brokerage Rankings are built.
Frequently asked questions
- Which brokerage has the most AI-named agents in Salt Lake City, UT?
- Keller Williams, with 3 of the 19 named agents (16%); then Windermere (2) and Century 21 (2).
- How many brokerages in Salt Lake City, UT have AI-named agents?
- 12. 1 of the 12 listed here has three or more named agents, which is the bar for a brokerage's own page in this metro.
- How many of Salt Lake City, UT's AI-named agents have no brokerage on record?
- 2 of 19 (11%). They count in the metro total but belong to no row until a brokerage is recorded for them.
- How is this ranking ordered?
- By named agents, then distinct responses, then distinct engines; offices and teams roll up to their core brand and payment plays no part. The full method is at https://geogenius.ai/about#brokerage-rankings.
- How does my brokerage move up?
- More of your agents need to clear the bar — named in two responses, or by two engines. GeoGenius runs roster programs for brokerages that want that done systematically; see https://geogenius.ai/for-brokerages.