Brokerage Rankings: real estate brokerages AI recommends in Utah
In Utah, the GeoGenius Brokerage Rankings cover 3 metros (Ogden, UT, Provo, UT and Salt Lake City, UT) where ChatGPT, Claude, Gemini and Grok have named 87 real estate agents. Grouped by the core brokerage brand those agents work for, RE/MAX has the most named agents in the state (12 across 3 metros), followed by Keller Williams (7) and Summit Realty (6). Offices, teams and franchise affiliates count toward their parent brand; the ranking measures presence in AI recommendations, not sales volume or headcount, and payment plays no part. Each metro below ranks every brokerage the engines named there.
Brokerages with the most AI-named agents in Utah
| Rank | Brokerage | Agents named | Metros | Leads in | Responses | Engines |
|---|---|---|---|---|---|---|
| 1 | RE/MAX national | 12 | 3 | 1 | 42 | ChatGPT Claude Gemini Grok |
| 2 | Keller Williams national | 7 | 3 | 1 | 32 | ChatGPT Claude Gemini Grok |
| 3 | Summit Realty independent | 6 | 2 | 1 | 25 | ChatGPT Gemini Grok |
| 4 | Century 21 national | 5 | 3 | 0 | 16 | Claude Gemini Grok |
| 5 | ERA Real Estate national | 4 | 2 | 0 | 16 | ChatGPT Claude Gemini Grok |
| 6 | Real Broker national | 3 | 3 | 0 | 7 | Claude Gemini Grok |
| 7 | Windermere national | 2 | 1 | 0 | 20 | Claude Gemini Grok |
| 8 | Sotheby's International Realty national | 2 | 2 | 0 | 14 | ChatGPT Gemini Grok |
| 9 | Local Utah Realty - Equity Real Estate independent | 2 | 1 | 0 | 8 | Claude Gemini Grok |
| 10 | Elevation RE independent | 2 | 1 | 0 | 6 | Claude Gemini Grok |
| 11 | Saxton Real Estate Group independent | 2 | 1 | 0 | 6 | ChatGPT |
| 12 | eXp Realty national | 2 | 1 | 0 | 4 | Gemini Grok |
| 13 | Redfin national | 2 | 1 | 0 | 4 | ChatGPT Claude |
| 14 | Utah Real Estate PC independent | 1 | 1 | 0 | 18 | ChatGPT Claude Gemini Grok |
| 15 | Berkshire Hathaway HomeServices national | 1 | 1 | 0 | 14 | ChatGPT Claude Gemini Grok |
| 16 | Market Source Real Estate independent | 1 | 1 | 0 | 8 | Claude Gemini |
| 17 | The Lance Group Real Estate independent | 1 | 1 | 0 | 7 | ChatGPT Gemini |
| 18 | Hustle & Heart Real Estate Group independent | 1 | 1 | 0 | 6 | Claude Gemini |
| 19 | Real Estate Essentials independent | 1 | 1 | 0 | 6 | Claude Gemini |
| 20 | Greystone Real Estate independent | 1 | 1 | 0 | 5 | Gemini Grok |
| 21 | High Road Properties independent | 1 | 1 | 0 | 5 | Gemini Grok |
| 22 | Legacy Group Real Estate independent | 1 | 1 | 0 | 5 | Claude Gemini |
| 23 | Utah's Nicest Realtors independent | 1 | 1 | 0 | 5 | Claude Gemini |
| 24 | Hive Realty Group independent | 1 | 1 | 0 | 5 | Claude |
| 25 | Masters Utah Real Estate independent | 1 | 1 | 0 | 5 | Claude |
13 more brokerages with fewer named agents.
Ranked metros in Utah
- Ogden, UT — 22 brokerages · 36 named agents · most: RE/MAX (6)
- Provo, UT — 15 brokerages · 32 named agents · most: Summit Realty (5)
- Salt Lake City, UT — 12 brokerages · 19 named agents · most: Keller Williams (3)
How this ranking is built
GeoGenius asks ChatGPT, Claude, Gemini and Grok the questions a buyer or seller would ask about each metro and records every agent each engine names. Each named agent's brokerage is resolved to its core brand and the brands are ranked by named agents, then distinct responses, then distinct engines. The method mirrors our published 36-market study at https://geogenius.ai/ai-report.