Brokerage Rankings: real estate brokerages AI recommends in Utah
In Utah, the GeoGenius Brokerage Rankings cover 1 metro (Salt Lake City, UT) where ChatGPT, Claude, Gemini and Grok have named 19 real estate agents. Grouped by the core brokerage brand those agents work for, Keller Williams has the most named agents in the state (3 across 1 metro), followed by Windermere (2) and Century 21 (2). Offices, teams and franchise affiliates count toward their parent brand; the ranking measures presence in AI recommendations, not sales volume or headcount, and payment plays no part. Each metro below ranks every brokerage the engines named there.
Brokerages with the most AI-named agents in Utah
| Rank | Brokerage | Agents named | Metros | Leads in | Responses | Engines |
|---|---|---|---|---|---|---|
| 1 | Keller Williams national | 3 | 1 | 1 | 13 | ChatGPT Claude Gemini Grok |
| 2 | Windermere national | 2 | 1 | 0 | 20 | Claude Gemini Grok |
| 3 | Century 21 national | 2 | 1 | 0 | 8 | Claude Gemini Grok |
| 4 | Redfin national | 2 | 1 | 0 | 4 | ChatGPT Claude |
| 5 | Utah Real Estate PC independent | 1 | 1 | 0 | 18 | ChatGPT Claude Gemini Grok |
| 6 | Sotheby's International Realty national | 1 | 1 | 0 | 11 | ChatGPT Gemini Grok |
| 7 | Market Source Real Estate independent | 1 | 1 | 0 | 8 | Claude Gemini |
| 8 | Real Estate Essentials independent | 1 | 1 | 0 | 6 | Claude Gemini |
| 9 | High Road Properties independent | 1 | 1 | 0 | 5 | Gemini Grok |
| 10 | Real Broker national | 1 | 1 | 0 | 3 | Claude Gemini Grok |
| 11 | Summit Realty independent | 1 | 1 | 0 | 3 | Grok |
| 12 | RE/MAX national | 1 | 1 | 0 | 2 | Gemini Grok |
Ranked metros in Utah
- Salt Lake City, UT — 12 brokerages · 19 named agents · most: Keller Williams (3)
How this ranking is built
GeoGenius asks ChatGPT, Claude, Gemini and Grok the questions a buyer or seller would ask about each metro and records every agent each engine names. Each named agent's brokerage is resolved to its core brand and the brands are ranked by named agents, then distinct responses, then distinct engines. The method mirrors our published 36-market study at https://geogenius.ai/ai-report.