Brokerage Rankings: real estate brokerages AI recommends in Worcester, MA
When buyers and sellers ask ChatGPT, Claude, Gemini and Grok for a real estate agent in Worcester, MA, the engines name individual agents, and every one of those agents works somewhere. Of the 27 agents the engines have named in Worcester, MA, 24 have a brokerage on record: 4 work for Coldwell Banker, 4 for RE/MAX and 2 for Keller Williams. This page rolls the AI Citation Index up to core brokerage brands, so offices, teams and franchise affiliates count toward their parent, and ranks 15 brokerages by named agents, then by the responses that named them. It measures presence in AI recommendations, not sales volume, headcount or quality, and payment plays no part.
| Rank | Brokerage | Agents named | Share | Responses | Engines |
|---|---|---|---|---|---|
| 1 | Coldwell Banker national | 4 | 15% | 17 | ChatGPT Claude Gemini Grok |
| 2 | RE/MAX national | 4 | 15% | 11 | ChatGPT Gemini Grok |
| 3 | Keller Williams national | 2 | 7% | 15 | ChatGPT Claude Gemini Grok |
| 4 | Lamacchia Realty independent | 2 | 7% | 7 | Grok |
| 5 | Real Broker national | 2 | 7% | 5 | Claude Gemini Grok |
| 6 | Rheault Real Estate independent | 1 | 4% | 10 | Claude Gemini Grok |
| 7 | The Lux Group independent | 1 | 4% | 4 | Gemini |
| 8 | A & E Realty Company independent | 1 | 4% | 3 | Gemini |
| 9 | Castinetti Realty Group independent | 1 | 4% | 3 | Claude |
| 10 | Redfin national | 1 | 4% | 3 | Gemini |
| 11 | The O'Rourke Group Real Estate Professionals independent | 1 | 4% | 2 | ChatGPT Gemini |
| 12 | Emerson Realtors independent | 1 | 4% | 2 | Claude |
| 13 | eXp Realty national | 1 | 4% | 2 | Gemini |
| 14 | Real Estate Exchange independent | 1 | 4% | 2 | Gemini |
| 15 | Real Living Barbera Associates independent | 1 | 4% | 2 | Gemini |
How this ranking is built
In Worcester, MA, 27 AI-named agents work at 15 brokerages; 24 carry a brokerage on record and 3 do not. Coldwell Banker leads with 4 named agents (15% of the metro), ahead of RE/MAX (4) and Keller Williams (2). The agents were named by ChatGPT, Claude, Gemini and Grok across 88 distinct responses, most recently in Sep 2026. The engines were last probed on Sep 11, 2026. Offices, teams and franchise affiliates count toward their core brand. How the Brokerage Rankings are built.
Frequently asked questions
- Which brokerage has the most AI-named agents in Worcester, MA?
- Coldwell Banker, with 4 of the 27 named agents (15%); then RE/MAX (4) and Keller Williams (2).
- How many brokerages in Worcester, MA have AI-named agents?
- 15. 2 of the 15 listed here have three or more named agents, which is the bar for a brokerage's own page in this metro.
- How many of Worcester, MA's AI-named agents have no brokerage on record?
- 3 of 27 (11%). They count in the metro total but belong to no row until a brokerage is recorded for them.
- How is this ranking ordered?
- By named agents, then distinct responses, then distinct engines; offices and teams roll up to their core brand and payment plays no part. The full method is at https://geogenius.ai/about#brokerage-rankings.
- How does my brokerage move up?
- More of your agents need to clear the bar — named in two responses, or by two engines. GeoGenius runs roster programs for brokerages that want that done systematically; see https://geogenius.ai/for-brokerages.