Real estate brokerages AI recommends in Massachusetts
In Massachusetts, the GeoGenius Brokerage Rankings cover 1 metro (Boston, MA) where ChatGPT, Claude, Gemini and Grok have named 23 real estate agents. Grouped by the core brokerage brand those agents work for, Sotheby's International Realty has the most named agents in the state (4 across 1 metro), followed by Compass (4) and Keller Williams (3). Offices, teams and franchise affiliates count toward their parent brand; the ranking measures presence in AI recommendations, not sales volume or headcount, and payment plays no part. Each metro below ranks every brokerage the engines named there.
Brokerages with the most AI-named agents in Massachusetts
| Rank | Brokerage | Agents named | Metros | Leads in | Responses | Engines |
|---|---|---|---|---|---|---|
| 1 | Sotheby's International Realty national | 4 | 1 | 1 | 23 | ChatGPT Claude Gemini Grok |
| 2 | Compass national | 4 | 1 | 0 | 17 | ChatGPT Gemini Grok |
| 3 | Keller Williams national | 3 | 1 | 0 | 11 | Claude Gemini Grok |
| 4 | Coldwell Banker national | 3 | 1 | 0 | 8 | ChatGPT Claude Gemini |
| 5 | Campion and Company independent | 1 | 1 | 0 | 10 | Claude Gemini Grok |
| 6 | MGS Group Real Estate independent | 1 | 1 | 0 | 6 | Gemini Grok |
| 7 | Gundersheim Group Real Estate independent | 1 | 1 | 0 | 5 | Claude Grok |
| 8 | Century 21 national | 1 | 1 | 0 | 2 | Claude Gemini |
| 9 | Commonwealth Standard Realty independent | 1 | 1 | 0 | 2 | Claude |
| 10 | Lamacchia Realty independent | 1 | 1 | 0 | 2 | Gemini |
| 11 | Real Broker national | 1 | 1 | 0 | 2 | Gemini |
| 12 | Remmes & Company independent | 1 | 1 | 0 | 2 | Grok |
| 13 | The Charles Realty independent | 1 | 1 | 0 | 2 | Gemini |
Ranked metros in Massachusetts
- Boston, MA — 13 brokerages · 23 named agents · most: Sotheby's International Realty (4)
How this ranking is built
GeoGenius asks ChatGPT, Claude, Gemini and Grok the questions a buyer or seller would ask about each metro and records every agent each engine names. Each named agent's brokerage is resolved to its core brand and the brands are ranked by named agents, then distinct responses, then distinct engines. The method mirrors our published 36-market study at https://geogenius.ai/ai-report.