Brokerage Rankings: real estate brokerages AI recommends in Grand Rapids, MI
When buyers and sellers ask ChatGPT, Claude, Gemini and Grok for a real estate agent in Grand Rapids, MI, the engines name individual agents, and every one of those agents works somewhere. Of the 30 agents the engines have named in Grand Rapids, MI, 26 have a brokerage on record: 5 work for RE/MAX, 4 for Keller Williams and 3 for Five Star. This page rolls the AI Citation Index up to core brokerage brands, so offices, teams and franchise affiliates count toward their parent, and ranks 15 brokerages by named agents, then by the responses that named them. It measures presence in AI recommendations, not sales volume, headcount or quality, and payment plays no part.
| Rank | Brokerage | Agents named | Share | Responses | Engines |
|---|---|---|---|---|---|
| 1 | RE/MAX national | 5 | 17% | 18 | ChatGPT Claude Gemini Grok |
| 2 | Keller Williams national | 4 | 13% | 29 | ChatGPT Claude Gemini Grok |
| 3 | Five Star independent | 3 | 10% | 8 | Claude Gemini Grok |
| 4 | Berkshire Hathaway HomeServices national | 2 | 7% | 22 | ChatGPT Claude Gemini Grok |
| 5 | 616 Realty independent | 2 | 7% | 5 | Claude |
| 6 | Smallegan Real Estate independent | 1 | 3% | 10 | ChatGPT Gemini Grok |
| 7 | Bellabay Realty independent | 1 | 3% | 5 | ChatGPT Gemini |
| 8 | LPT Realty national | 1 | 3% | 4 | ChatGPT Claude |
| 9 | Redfin national | 1 | 3% | 3 | ChatGPT Claude Gemini |
| 10 | Cornelius Real Estate Team independent | 1 | 3% | 3 | Claude |
| 11 | Five Star Real Estate independent | 1 | 3% | 3 | Gemini |
| 12 | Greenridge Realty independent | 1 | 3% | 3 | Claude |
| 13 | Cheryl Grant Real Estate independent | 1 | 3% | 2 | Claude Gemini |
| 14 | Coldwell Banker national | 1 | 3% | 2 | Claude |
| 15 | Icon Realty Group independent | 1 | 3% | 2 | Gemini |
How this ranking is built
In Grand Rapids, MI, 30 AI-named agents work at 15 brokerages; 26 carry a brokerage on record and 4 do not. RE/MAX leads with 5 named agents (17% of the metro), ahead of Keller Williams (4) and Five Star (3). The agents were named by ChatGPT, Claude, Gemini and Grok across 119 distinct responses, most recently in Sep 2026. The engines were last probed on Sep 13, 2026. Offices, teams and franchise affiliates count toward their core brand. How the Brokerage Rankings are built.
Frequently asked questions
- Which brokerage has the most AI-named agents in Grand Rapids, MI?
- RE/MAX, with 5 of the 30 named agents (17%); then Keller Williams (4) and Five Star (3).
- How many brokerages in Grand Rapids, MI have AI-named agents?
- 15. 3 of the 15 listed here have three or more named agents, which is the bar for a brokerage's own page in this metro.
- How many of Grand Rapids, MI's AI-named agents have no brokerage on record?
- 4 of 30 (13%). They count in the metro total but belong to no row until a brokerage is recorded for them.
- How is this ranking ordered?
- By named agents, then distinct responses, then distinct engines; offices and teams roll up to their core brand and payment plays no part. The full method is at https://geogenius.ai/about#brokerage-rankings.
- How does my brokerage move up?
- More of your agents need to clear the bar — named in two responses, or by two engines. GeoGenius runs roster programs for brokerages that want that done systematically; see https://geogenius.ai/for-brokerages.