Brokerage Rankings: real estate brokerages AI recommends in Michigan
In Michigan, the GeoGenius Brokerage Rankings cover 2 metros (Detroit, MI and Grand Rapids, MI) where ChatGPT, Claude, Gemini and Grok have named 80 real estate agents. Grouped by the core brokerage brand those agents work for, Keller Williams has the most named agents in the state (12 across 2 metros), followed by RE/MAX (9) and eXp Realty (5). Offices, teams and franchise affiliates count toward their parent brand; the ranking measures presence in AI recommendations, not sales volume or headcount, and payment plays no part. Each metro below ranks every brokerage the engines named there.
Brokerages with the most AI-named agents in Michigan
| Rank | Brokerage | Agents named | Metros | Leads in | Responses | Engines |
|---|---|---|---|---|---|---|
| 1 | Keller Williams national | 12 | 2 | 1 | 65 | ChatGPT Claude Gemini Grok |
| 2 | RE/MAX national | 9 | 2 | 1 | 34 | ChatGPT Claude Gemini Grok |
| 3 | eXp Realty national | 5 | 1 | 0 | 23 | Gemini Grok |
| 4 | Five Star independent | 3 | 1 | 0 | 8 | Claude Gemini Grok |
| 5 | Berkshire Hathaway HomeServices national | 2 | 1 | 0 | 22 | ChatGPT Claude Gemini Grok |
| 6 | Redfin national | 2 | 2 | 0 | 5 | ChatGPT Claude Gemini Grok |
| 7 | 616 Realty independent | 2 | 1 | 0 | 5 | Claude |
| 8 | Team Mishaw independent | 2 | 1 | 0 | 5 | ChatGPT |
| 9 | Real Estate One independent | 2 | 1 | 0 | 4 | Claude Gemini |
| 10 | City Living Detroit independent | 1 | 1 | 0 | 12 | Claude Gemini Grok |
| 11 | The Michael Perna Team independent | 1 | 1 | 0 | 11 | ChatGPT Claude Gemini Grok |
| 12 | Glover Agency independent | 1 | 1 | 0 | 11 | ChatGPT Gemini Grok |
| 13 | Smallegan Real Estate independent | 1 | 1 | 0 | 10 | ChatGPT Gemini Grok |
| 14 | Arterra Luxe Collection independent | 1 | 1 | 0 | 8 | Claude Grok |
| 15 | Jim Shaffer & Associates independent | 1 | 1 | 0 | 7 | Claude Grok |
| 16 | S&P Realty independent | 1 | 1 | 0 | 6 | Gemini |
| 17 | Hillmer Team independent | 1 | 1 | 0 | 5 | Claude Gemini Grok |
| 18 | Bellabay Realty independent | 1 | 1 | 0 | 5 | ChatGPT Gemini |
| 19 | Downtown Realty and Realtyflo independent | 1 | 1 | 0 | 5 | ChatGPT Gemini |
| 20 | LPT Realty national | 1 | 1 | 0 | 4 | ChatGPT Claude |
| 21 | OWN IT REALTY independent | 1 | 1 | 0 | 4 | Gemini |
| 22 | @properties national | 1 | 1 | 0 | 3 | ChatGPT Gemini |
| 23 | Collica-Swink Real Estate independent | 1 | 1 | 0 | 3 | Gemini Grok |
| 24 | Designed Living Real Estate independent | 1 | 1 | 0 | 3 | Gemini Grok |
| 25 | Brisbois Group independent | 1 | 1 | 0 | 3 | Grok |
17 more brokerages with fewer named agents.
Ranked metros in Michigan
- Detroit, MI — 30 brokerages · 50 named agents · most: Keller Williams (8)
- Grand Rapids, MI — 15 brokerages · 30 named agents · most: RE/MAX (5)
How this ranking is built
GeoGenius asks ChatGPT, Claude, Gemini and Grok the questions a buyer or seller would ask about each metro and records every agent each engine names. Each named agent's brokerage is resolved to its core brand and the brands are ranked by named agents, then distinct responses, then distinct engines. The method mirrors our published 36-market study at https://geogenius.ai/ai-report.