Brokerage Rankings: real estate brokerages AI recommends in North Carolina
In North Carolina, the GeoGenius Brokerage Rankings cover 5 metros (Charlotte, NC, Greensboro, NC, Raleigh, NC and Durham, NC and others) where ChatGPT, Claude, Gemini and Grok have named 207 real estate agents. Grouped by the core brokerage brand those agents work for, Keller Williams has the most named agents in the state (21 across 5 metros), followed by Berkshire Hathaway HomeServices (15) and eXp Realty (12). Offices, teams and franchise affiliates count toward their parent brand; the ranking measures presence in AI recommendations, not sales volume or headcount, and payment plays no part. Each metro below ranks every brokerage the engines named there.
Brokerages with the most AI-named agents in North Carolina
| Rank | Brokerage | Agents named | Metros | Leads in | Responses | Engines |
|---|---|---|---|---|---|---|
| 1 | Keller Williams national | 21 | 5 | 2 | 85 | ChatGPT Claude Gemini Grok |
| 2 | Berkshire Hathaway HomeServices national | 15 | 4 | 1 | 75 | ChatGPT Claude Gemini Grok |
| 3 | eXp Realty national | 12 | 4 | 1 | 56 | ChatGPT Claude Gemini Grok |
| 4 | RE/MAX national | 11 | 4 | 0 | 37 | ChatGPT Claude Gemini Grok |
| 5 | Compass national | 8 | 3 | 0 | 23 | ChatGPT Claude Gemini Grok |
| 6 | Stone Realty Group independent | 6 | 1 | 1 | 34 | ChatGPT Claude Gemini Grok |
| 7 | Redfin national | 5 | 2 | 0 | 15 | Gemini Grok |
| 8 | Allen Tate Realtors independent | 4 | 2 | 0 | 13 | ChatGPT Claude Gemini Grok |
| 9 | Sotheby's International Realty national | 4 | 2 | 0 | 8 | Gemini Grok |
| 10 | Allen Tate independent | 3 | 2 | 0 | 16 | ChatGPT Claude Gemini Grok |
| 11 | 360 Realty independent | 3 | 1 | 0 | 14 | ChatGPT Gemini Grok |
| 12 | Corcoran national | 3 | 1 | 0 | 11 | Claude Gemini Grok |
| 13 | Christie's International Real Estate national | 3 | 1 | 0 | 8 | ChatGPT Gemini Grok |
| 14 | Carolina Luxury Realty independent | 3 | 1 | 0 | 6 | Gemini Grok |
| 15 | Coldwell Banker national | 3 | 1 | 0 | 6 | Gemini |
| 16 | Premier Agents Network independent | 2 | 2 | 0 | 20 | ChatGPT Claude Gemini Grok |
| 17 | White Stag Realty independent | 2 | 1 | 0 | 11 | Claude Gemini Grok |
| 18 | LPT Realty national | 2 | 2 | 0 | 8 | ChatGPT Gemini Grok |
| 19 | Premier Realty NC independent | 2 | 2 | 0 | 8 | Gemini Grok |
| 20 | The Overman Group independent | 2 | 2 | 0 | 7 | Gemini |
| 21 | Helen Adams Realty independent | 2 | 1 | 0 | 5 | Claude Gemini Grok |
| 22 | The Ginther Group independent | 1 | 1 | 0 | 16 | ChatGPT Claude Gemini Grok |
| 23 | The Finigan Group independent | 1 | 1 | 0 | 14 | ChatGPT Claude Gemini Grok |
| 24 | Showcase Realty independent | 1 | 1 | 0 | 13 | Claude Gemini Grok |
| 25 | Real Estate By Design independent | 1 | 1 | 0 | 11 | ChatGPT Claude Gemini Grok |
59 more brokerages with fewer named agents.
Ranked metros in North Carolina
- Charlotte, NC — 36 brokerages · 68 named agents · most: Stone Realty Group (6)
- Greensboro, NC — 17 brokerages · 41 named agents · most: Keller Williams (8)
- Raleigh, NC — 19 brokerages · 41 named agents · most: eXp Realty (6)
- Durham, NC — 16 brokerages · 30 named agents · most: Keller Williams (5)
- Winston-Salem, NC — 19 brokerages · 27 named agents · most: Berkshire Hathaway HomeServices (4)
How this ranking is built
GeoGenius asks ChatGPT, Claude, Gemini and Grok the questions a buyer or seller would ask about each metro and records every agent each engine names. Each named agent's brokerage is resolved to its core brand and the brands are ranked by named agents, then distinct responses, then distinct engines. The method mirrors our published 36-market study at https://geogenius.ai/ai-report.